Bologna Business School

Master in Marketing Management – Analytics and AI for Marketing (Full-Time)

Bologna, Italy

Format

Full time

Duration

12 months

Tuition fee

14800 €

Start date

27 October, 2025

Application deadline

15 September, 2025

This program equips students with analytical and AI-driven marketing skills. In Term 1, students master market data interpretation, consumer behavior, CRM, digital culture, sustainability, and business ethics. Term 2 focuses on advanced data analysis, visualization, marketing automation, AI, and business intelligence in marketing. The program culminates in a hands-on internship where students apply classroom knowledge in real-world settings and present a final report Università di Bologna Forum

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Admission requirements

Age

21 / 29 (Min / Max)

EQUIS

Images

Campus

Address: Bologna, Italy