Bologna Business School

Master in Marketing management - Applied marketing and Sales

Bologna, Italy

Format

Full time

Duration

12 months

Tuition fee

14800 €

Start date

15 October, 2025

Application deadline

15 September, 2025

TheMasterinMarketing Management, track inApplied Marketing and Sales,is a program that provides thetoolsneeded tounderstandandmanagethe two key areas of a company'ssalesdepartment: theproductand thecustomer.

Making a positive impact in this sector requires asystemic approachable to face all areas that characterize marketing in itsanalyticalandcreativeaspects.

Analyzingcustomerchoicesthrough theoretical and methodological tools, mapping the product-customer journey and understanding the principles ofretailare some of the focal points of a training course that aims to equip its participants withglobal vision,strategicthinking,flexiblemindsetandcommunicationskills.

Thanks to a format focused on practicality and spendability, with alternating face-to-face lectures and moments of bothindividualandgroupstudycaseelaboration, this Master directly guides students into the business world with aplacementrate of more than90%six months after the end of the program.

Full time,12 months,English-language, with the support of theinternational BBS networkand theCareer Servicethat helps student to organize the steps of a brilliant career, thetrackinApplied Marketing and Saleslooks at the business with an innovative view, capable of keeping up with a market that never fluctuates as much as it does today.