Marketing Analytics

Become a highly trained marketing analyst. The Master's program in Marketing Analytics teaches you to gather and analyze big data using the latest techniques and methods available, in order to provide management with critical marketing insights and opportunities, both online and offline.

In a world where massive amounts of data are available, it is a challenge to use these data wisely, so both consumers, as well as businesses, benefit from them. Improve marketing decision-making by using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.

• Expand your skillset: training in a variety of coding languages, enabling you to become a versatile marketing analyst. 
• Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
• Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards
• Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
• In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:

* The Extended Master's Program, which adds a half year traineeship to the regular Master's program.

* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.