SKEMA Business School

MSc Digital Marketing and Artificial Intelligence

Sophia Antipolis, France

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Format
Full time
Duration
12 months
Tuition fee
18000 €

Intake(s): September & January
Campus(es): Sophia Antipolis (France)

The Master of Science in Digital Marketing and Artificial Intelligence programme equips students with practical, technical, and operational skills in three key domains: AI fundamentals, transformative applications in Digital Marketing, and Project Management. It emphasises digitalising business processes, improving online communication, mastering UI/UX design, managing social networks, analysing marketing data, and automating processes. We also address ethical challenges in AI, providing technology management guidelines. This prepares students not only to augment business workflows but also to meet the evolving job market demands.

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Admission requirements

Language
English

Accreditations

AACSB EQUIS EFMD
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Campus

Address: Sophia Antipolis, France