International Marketing MSc
Newcastle upon Tyne, United Kingdom
Format
Full timeDuration
12 monthsTuition fee
15700 £ (30800 €)Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management, marketing ethics and digital marketing.
Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.
This course consists solely ofmarketing-orientated moduleswith a strong commercial focus. It enables you todevelop a theoretical understanding of the discipline, while testing applicability of both well-established and newly introduced marketing concepts in different contexts.
On this course you will:
- access professional international marketing networksthat provide you with resources, training and support throughout your marketing career
- gain a route to certified member status of the Market Research Society (MRS), without any further exams (subject to work experience). Our course is one of only six in the UK to achieve MRS status
- undertake further study for a Chartered Institute of Marketing (CIM) qualification. Once you graduate you will gain exemptions against theirqualifications
- study acommercially focusedcourse underpinned by a robust theoreticalfoundation
- build your experience anddemonstrate your value to future employers with practical marketing experience and exposure to industrythrough modules and a regional marketing competition
This is a 'conversion course', designed for graduates of disciplines other than marketing, but who wish to enter marketing as a career.
Find out morein the Postgraduate prospectus 2026 entry.
