MSc in Marketing Management and Digital
Singapore, Singapore
Format
Full timeDuration
12 monthsTuition fee
24500 Application deadline
25 May, 2023Our program fully taught in Singapore, place our students at the heart of the Asia-Pacific region. Asia sees one of the world's highest rate of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world. Empowered by digital technologies, marketers now find themselves facing consumers who are better informed, highly impatient and more discerning. What it takes to engage such consumers involves providing the right information at the right time, all the time. A challenge in which digital marketing is well poised to meet.