MSc in Branding & Communication

Presentation

emlyon business school's MSc in Branding & Communication trains future professionals to design, embody, and manage high-impact branding and communication strategies on a global scale.

With corporate social responsibility now being a key standard in brand reputation, this program is aimed at creative minds looking to bring real meaning to brand engagement. Aligned with emlyon's values as a Mission-Driven Company, this Master of Science places ethics, environmental impact, and social innovation at the core of its learning approach.

Based in Paris, the program spans three study periods and includes an international study experience in Europe, enabling students to immerse themselves in diverse cultural contexts and design brand strategies suited for international markets.

Key points

• Building responsible brands: Learn to build and lead brands with a clear social or environmental purpose and engage with purpose-driven companies on CSR strategies, ethical branding, responsible leadership and brand management.
• Mastering digital communication: Master digital tools, social media, AI, digital strategies and social selling to shape connected and high-performing brands.
• Designing content strategy for target audiences: Learn to apply insights from semiotics, brand narratives, symbolism, consumer psychology, and cultural codes to create impactful content strategies.
• Developing an entrepreneurial mindset & creative branding: Learn to design international brand strategies and strengthen your personal branding skills through hands-on projects and design thinking.
• Strengthening creativity at Penninghen: Develop your creative skills through a five-day immersion at Penninghen, one of Paris's leading schools in graphic arts and visual communication, and learn how ideas take visual form through concept, color, and composition.