EADA Business School

Online Master in Artificial Intelligence for Digital Marketing

Barcelona, Spain

Format

Distance

Duration

12 months

Tuition fee

17500 €

The Master in Artificial Intelligence for Digital Marketing prepares professionals to lead marketing in a data-driven, automated, and intelligent technologies. The programme combines strategic insight with technological skills, covering AI-driven content, customer segmentation, predictive analytics, and campaign automation.

Participants gain hands-on experience with tools like ChatGPT, Jasper, Google Ads, GA4, Semrush, and Zapier, as well as prompt engineering, recommendation systems, and AI analytics. Learning is project-based, practical, and complemented by industry certifications.

Beyond technical skills, the master develops strategic leaders able to navigate ethical, operational, and business challenges, equipping them to optimise operations or drive innovation.

Learn more